The Food Illusion: Starring Domino’s and the Shrinking Pizza Scam

In this episode, Chip Mahoney exposes The Food Illusion—a modern scam where brands like Domino’s shrink portions, inflate prices, and manipulate perception using small-handed actors and clever framing. But it’s not just about pizza. It’s a deeper commentary on how value is being stripped from everything we consume, from food to finance. If protein is the new gold, then what’s left on your plate is just packaging. This isn’t shrinkflation—it’s systemic dilution.

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Episode resources and the full ecosystem: https://www.chipmahoney.com

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